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Sarcasm: The Journey From Literature To Marketing

In the 21st century, Trend has been the buzz word. For any brand to showcase its competency, taking upon recent trends in a way that catches the customers within a spur of a moment is the key. Ever since the…

Women Empowerment: The Term We Need To Stop Using

Gender sensitivity has been the topic of the social significance of the 21st century. Politicians, journalists, writers, and well-wishers have engaged in length discussions, whether for personal gains or the greater good. These discussions are mainly focused on how the…

Notable Diwali Campaigns from previous years

The grand Hindu festival, the worship of the goddess Laxmi for prosperity, being with family, cultural influence from and in all faiths, historical importance, and the resounding theme of the victory of light over darkness, makes Diwali the most popular…

Festive Season and Marketing Economy -boosting Trends

Festivals are just one knock away from now!  Despite the large-scale disruptions caused by the COVID-19 pandemic, the festive cheer and delight that comes with shopping from various stores have not faded; it has simply shifted to a different medium…

Harry Potter and The Order of Phoenix: Dark Times Return

The evening sun was setting down and rains poured heavily. Weather forecasts suggested the possibilities of a thunderstorm. I looked out the window and then at the book in front of me. Harry Potter and The Order of Phoenix –…

Sirius Black and The Grim: Harry Potter’s Death Omen and His Supposedly Deceitful GodFather

Harry Potter – The Boy who lived has lived another year at his real home – HOGWARTS and has now managed to Survive/Disengage another attempt of Lord Voldemort to return to Power. Of course, those loyal to Dumbledore always find…

Goblet of Fire: The Return of The Dark Lord vs. The Boy who Lived

Until Now…  It has been a long three years since Harry Potter found out about his identity as a wizard. It happened due to the big, hairy figure, Hagrid, who barged in through the doorway, scaring the Dursleys. It was…

Déjà Vu and Jamais Vu: What really have you seen and observed

The French words Déjà Vu and Jamais Vu are the labels used for such experiences and events which either we have never encountered before but, we feel like we have or such events which we have been a part of…

August borns and their stories

How has the world revolved so fast that we are already in the eighth month of the year. The eighth month according to Julian and the Gregorian calendars – August, is here. Originally known as Sextilis, the month of August…

Rise Up fiery souls! Leo season is here

With the summer ending and the monsoon gradually nearing, we have approached the fifth zodiac phase – LEO SEASON. The Leo season which, commences from July 23 and concludes on August 22, is finally here. A lion symbolizes this fifth…

Five Bollywood Friendship Duos Who Were Loyal Till The Very End.

Friends, some you have known forever, some you find around yourselves during hard times, some will always be there to make you laugh, some will give you second-hand embarrassment, some will share the same awkwardness, and some will always be…

REWIND: A Peek Into The 6 months of 2021

30th January 2020 – The day when the first cases of the dreaded COVID-19 were detected in India. It was by late March that the whole nation was bound by the strict regulations of the complete lockdown. It has been…

Ship Of Theseus

Throughout our life, we inhabit different layers of identity. Constantly changing and evolving we are finding ourselves. We manage to create the concrete image of ourselves, that this me! Ship of Theseus talks about identity.  A Brillant thought experiment, Ship…

A Day out in Pushkar!!

Khaama Ghani! Today we are talking about a beautiful city in the district Ajmer, Pushkar. In Rajasthan, we can find a lot of historic aesthetic places and Pushkar is one of them. Pushkar means Blue lotus flower. The place is…

Sirius Black and The Grim: Harry Potter’s Death Omen and His Supposedly Deceitful GodFather

Harry Potter – The Boy who lived has lived another year at his real home – HOGWARTS and has now managed to Survive/Disengage another attempt of Lord Voldemort to return to Power. Of course, those loyal to Dumbledore always find…

XYZ Of Pride Month

June is pride month and it’s a hope for the LGBT community to show they are proud and happy for themselves and whatever they are doing to bring change in society. Everyone participates in pride month on their own and…

W for Why Hate When You Can Love?

Hate towards community, caste, religion, or gender is something that is not ok but still many believe in the supremacy of one. Like one caste or community should be superior and the other should be inferior. In the 21st century…

U for Un-equality?? What??

From the very starting, the LGBTQ community is facing un-equality and discrimination. And still, there is not much acceptance of the community. They still face a lot of discrimination and Un-equality every day. When it comes to a job, spending…

T for The Pride flag Representation

The pride flag we see everywhere is not the only pride flag we have. There are a lot of gay pride flags that already exist and have their own meaning. The traditional rainbow flag is universally recognizable but other flags…

S for Salute to These Special LGBTQ Activists

The last week of Pride month and how we cannot Salute each member of the LGBTQ community to bring the change. Society still accepting the community and it was so hard for the members to even live where they are…